MILAN (AIMnews.it) - WM Capital has signed an agreement with Helbiz, a leading company and forerunner in the mobility sharing sector with the launch of the electric scooter service, for the creation and development of the franchising business format. The agreement provides for WM Capital to support the definition of the franchising business format through the study of the business model, the Retail design concept, the specialized consulting on the elements of the franchising format and on the legal aspects, and a planning activity on the Magazine and Portal AZ Franchising, as a marketing tool and commercial development for the realization and growth of the concept of Helbiz. "We are pleased to have been chosen as a partner for the development of the franchise business of Helbiz, a company characterized by a highly innovative offer and active in a sector, that of mobility sharing, which is experiencing a strong growth in demand in high-traffic urban areas around the world. - commented Fabio Pasquali, CEO of WM Capital - In this context, we believe that the choice to support the expansion strategy in Italy and abroad through the formula of franchising is the best answer to enter the different markets quickly and competitively. The conscious choice to start a collaboration with WM Capital confirms once again the leadership position in the franchising sector and the ability to create value and scalability thanks to the know-how acquired in over 25 years of history".