MILAN (AIMnews.it) - Softec has supported the Dubai Police in carrying out a campaign to raise public awareness of the damage caused by the use of drugs. The anti-narcotics department will use AMAL (which means "hope") to spread awareness about drug abuse in schools, shopping centers and during anti-drug campaigns. The young "humanoid volunteer" will interact with the public in different parts of the Emirate, offering support and empathy to adults and adolescents. Using PEPPER and the proprietary platform ORCHESTRA ROBOTICS BMS, SOFTEC, through JV Yas Digital Media, has created, in close collaboration with the team of psychologists of the Dubai Police, an application that contains useful information based on scientific basis and modifies its content with an extremely easy and intuitive interface based on different events, places and types of public. "This new order, which generates an impact in terms of revenues in the Platforms business line, strengthens our strategic positioning in the United Arab Emirates and demonstrates that Artificial Intelligence and Robotics have multiple scenarios of use that go beyond the customer experience as in DEWA and Emirates NBD cases - said Francesco Meani, AD of Softec - The integration with the ORCHESTRA platform will allow the use of collected data, mostly of a quantitative matrix, to further improve the community experience ".