MILANO (AIMnews.it) - Product innovation is one of the pillars of Prismi's 2018-2020 business plan. And it will unfold in three directions. Firstly, the development of a type of vertical sale, which has already simplified the work of lead generations and facilitate the activity within the field of the network, both in the private and public areas. The tools made available by artificial intelligence will then be used: the first Italian SEO platform based on artificial intelligence is now being designed. Finally, emphasis will be given to the "Superior Tools", products on which alot has been invested since 2016. Ready to use but adaptable in a wide variety of custom projects, they constitute a form of industrialisation of these projects, with benefits in terms of competitiveness and margins.