MILAN (AIMnews.it) - Wellnet, a subsidiary of Prismi, is preparing the launch of the first Italian SEO (Search Engine Optimization) platform based on artificial intelligence and machine learning, whose first beta version is scheduled for the coming weeks. "SEO is more alive than ever, but it is changing: search engines are gradually unveiling what its objectives are and what the roadmap will be - says Alessandro Reggiani, CEO of Wellnet and the Prismi group - in the field of SME's. Since 1998 Prismi has successfully dealt with SEO for the most complex situations, so it will be crucial to present to the market a proposal for the evolution of users and their needs, to constantly measure their online behavior and to create contents. We believe that the creation of a tool that is able to support this type of approach can bring great benefits in terms of quality". Wellnet has in fact developed an innovative tool in partnership with Fabrizio Caruso, one of the leading Italian experts of SEO. "For me it is a great honour and, at the same time, an important stimulus to drive the development of such an innovative product - Caruso says - I strongly believe in the project, which I am sure will mark the beginning of a new era for the sector, and I am convinced that the right partners in Wellnet and the Prismi group to develop this path, have been found".