MILANO (AIMnews.it) - Wm Capital has renewed its agreement with PrimaDonna, a company selling women's footwear retail with 392 franchised stores in Italy and abroad. The agreement foresees the presence of the PrimaDonna brand in magazines and on the AZ Franchising portal for the whole of 2018; in addition, Wm Capital will search for new affiliates on behalf of PrimaDonna with the support of the AZ Franchising media system. "Primadonna, with its history starting from the year 2000, today represents an example of Italian excellence for how it has developed a recognisable brand and an efficient network - said Fabio Pasquali, president of Wm Capital - The renewal of agreements represents the recognition of the contribution given by AZ Franchising to the sector leader".