It is the youngest Italian SME to debut on AIM. Twenty months after its birth, Portobello, a company supplying quality products at affordable prices in the distribution of media services, is creating a stir at Piazza Affari and, since last July, has been admitted to negotiations of the title on the list dedicated to SMEs. Small but with precise growth plans. "There are three guidelines to follow - explains Pietro Peligra, advisor of the company -: increase in sales points, growth of proprietary or exclusive media, start of franchising". In 2017 revenues amounted to 10 million euros, Ebitda was 0.5 million, net income exceeds 0.3 million. The listing at twenty months from the start of its activities. What pushed you to Piazza Affari? The quotation represents an excellent opportunity for growth for the company and for strengthening our brand awareness. We have built the company and the quotation together. A challenging moment but, at the same time, evidence of entrepreneurial development. The collection amounted to 2 million euros, a figure capable of giving impetus to our activities and, even more importantly, through AIM, to gain greater visibility, which is a crucial aspect for the success of the franchise-based strategy that we are preparing to pursue. Piazza Affari is synonymous with reliability, transparency and credibility. For a group, such as ourselves, born recently these are aspects not to be underestimated. What will be the tax credit for advertising investments on Portobello? Compared to 2017 progress has been made, with implemented decrees, and we await the communication concerning the renewal for 2019. The tax credit is an incentive, a useful lever to convince the doubters or spur current investors to increase the budget allocated to this expense. For us, for the evolved model to which we refer - and that is based, mainly, on the exchange of goods - is positive news, an instrument capable of giving new impetus to a sector characterised, too long, by stagnation. It is a measure that accelerates a growth path, of which our partners will be able to benefit both in terms of direct investments and those related to the exchange of goods. In the coming months, new sales points will open. Why choose shops in the e-commerce era? The Italian consumer is pushed to purchase through two levers: price and brand. Some studies show that, unlike what happens in the US or in other European countries, pushing Italians to e-commerce platforms is just economic convenience. However, the gratification of the shopping experience, which remains important in Italy, comes less. Portobello overcomes this gap, offering buyers the three key elements of shopping: the economic advantage, with many numerous and new offers; the brand; and the purchase at a welcoming point of sale. Here, among other things, it is possible to have the experience of discovery. You enter to buy a certain product but then you discover new opportunities. In fact, our average receipt has 5 items. Three guidelines for the growth of Portobello in the coming months. Can you tell us? Our goal is to increase the presence of Portobello on the national territory, with stores. To do so, we will give a strong impetus to the development of the business unit dedicated to media activities, increasing the number of proprietary or exclusive media, also with new acquisitions. These investments must be read especially with a view to growth of the main business, which is related to retail. Advertising spaces will be used precisely following the model of the exchange of goods, which allows access to a wide range of products at advantageous prices. Two elements that inevitably improve the purchasing experience of our customers. Furthermore, we will continue with the opening of sales points, currently in Lazio. This choice of concentrating openings in a defined territory will help us to increase visibility. Finally, the franchise aims to bring Portobello outside the regional borders, with a presence throughout the country. We aim to pursue this goal from 2019. While, by the end of the year we intend to identify our partners.