MILANO (AIMnews.it) - Intertwine, an innovative SME from Digital Magics Naples, home of Digital Magics, has acquired 20lines, a community of readers and authors spread internationally by the publishing group HarperCollins, becoming the largest group in Italy for creating editorial content. Founded in 2012, Intertwine is a social network for storytelling where everyone can tell their story, open their own magazines and participate in creative contests that are promoted by companies. In fact, companies and users can launch corporate storytelling campaigns and create content that best suits their content marketing strategies through Intertwine's platform. With the acquisition of 20lines, the Intertwine community now has more than 250.000 members, including lovers of writing and reading, photographers, film and music lovers, but also travelers who tell of their adventures through reportage. "Thanks to this move - comments Layla Pavone, Digital Magics' Chief Innovation Marketing and Communication Officer - Intertwine strengthens its position in the Italian market. Our project is a truly innovative digital marketing tool for Italian companies, which, on the one hand favours the development of the creativity of young talent, writers, videographers and photographers, and on the other allows companies to tell their stories, about their products and services, in a new way. From 2013 we have continued to believe, along with our incubator in Naples, in the business model created by Gianluca Manca and his team, supporting the growth of Intertwine."