MILAN (AIMnews.it) - KOLINPHARMA has signed an agreement with IQVIA for the exploitation of "Orchestrated Customer Engagement" (OCE) technology in CRM. IQVIA's OCE platform is among the most advanced cloud technologies for healthcare and will allow Kolinpharma to integrate sales, marketing and medical information and functions in order to transform and implement effective and efficient business strategies. OCE will support the Medical Scientific Informants, the Key Account Managers with all the Customer Relationship Management and marketing functionalities. "Kolinpharma - comments Rita Paola Petrelli, President of KOLINPHARMA - is always attentive to the innovations in business development and for this reason we decided to adopt the solutions offered by IQVIA, world leader in data processing, data analysis and technology development in the healthcare sector. Thanks to IQVIA's Orchestrated Customer Engagement (OCE) platform, we will be able to focus even more on the customer by improving understanding and optimizing business strategies that involve the different business units.